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8 Benefits Of Hiring An SEO Agency Over In-House Employees
One of the harder choices a company or business owner typically has to make is choosing between an SEO agency or an in-house full-time SEO director/ manager / employee. As a premier New York SEO agency, we encourage businesses seeking to hire in-house SEO personnel to partner with us instead regarding their search engine optimization needs.
In-house SEO can be defined as SEO operations that are carried out within an organization by a dedicated team or a specialist in charge of internal SEO.
Here are 8 reasons to consider a viewpoint – don’t hire an in-house SEO:
1. In-House SEO Is Expensive
Indeed.com bills the average annual SEO salary at $76,000. The salary is only a small part of the hiring process. Think about interviewing and training candidates, if not supplying medical and other benefits.
An agency is likely to provide better results while charging you about the same amount or less as an in-house agency. However, as previously stated, cost by itself shouldn’t be the primary factor for a decision. The potential results are highly important, as well.
2. In-House SEO Often Don’t Have an Extensive Skillset
It’s very likely that a single SEO worker won’t have the complete skillset to handle the needs of a business. There are three categories that SEO employees focus on:
- Technical SEO
- On-site SEO
- Link SEO
Technical SEO involves fine-tuning a website so that it runs fast and efficiently.
On-site SEO requires extensive knowledge about optimizing content in order to boost the website rankings in the search engines. A savvy on-site SEO worker focuses on many features, including:
- Keyword research
- Optimizing title tags
- Fixing 404 errors
- Maintaining an appropriate keyword density in articles
- Crafting engaging meta desctiptions
Link SEO involves building backlinks, analyzing and adjusting a website’s link profile and avoiding backlink penalties.
3. Full-Time SEO Services May Not Be Required
An agency identifies SEO problems, then fixes them. An in-house SEO department needs to consistently look for issues to fix, or else they may be out of a job. Going with an agency that plans to fix specific SEO problems is often cheaper than hiring a full-time in-house SEO employee.
4. A Single In-House SEO Worker May Not Be Able to Craft a Comprehensive Strategy
Agencies have more experience working with a wide range of companies. This gives them the ability to create a wide-reaching strategy that addresses multiple problems. Often, an in-house SEO department gets tunnel vision and only works on a few specific issues, which leads to poor results.
5. In-House SEO Workers Often Can’t Fix Major Problems
In-house SEO departments usually don’t have the resources than an agency does. This results in the in-house SEO group looking for quick-fix solutions, or not investing the required time and energy to fix problems. An SEO agency has a lot of experience solving large problems, and agencies are prepared to handle major problems from the start.
6. Agencies Provide a New Perspective
An in-house department usually works on the same website for a long period of time, and this leads to using tired methods that don’t produce the best results. An agency sees the website for the first time and having a fresh pair of eyes examining the problem usually leads to innovative solutions that generate great results.
7. SEO Agencies Can Give a Second Opinion
Many people in the SEO industry disagree on how to approach problems. An in-house SEO group picks a strategy that they believe in and stick to it. However, an SEO agency usually suggests a strategy with their unique twist. This is often the difference between decent and excellent SEO results.
8. Results are Often Quicker When Going Through an Agency
SEO agencies have access to resources that in-house SEO employees don’t. Furthermore, an agency usually has people that focus on specific tasks, such as keyword research, backlinking strategy and on-site SEO optimization. Because the agency has people that specialize in certain areas, they’re likely to do a better job than an in-house SEO department that has one or two people trying to do everything themselves. An SEO agency can scale up their efforts to deal with bigger problems, while an in-house SEO department is usually working with limited resources. This means that an SEO agency is usually able to provide much quicker results than an in-house SEO department.
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