Dev Chatterjee Digital Marketing is an international search engine optimization agency specialized in helping businesses acquire new clients and increase sales by dominating their organic search traffic on Google.
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Natural Search VS Paid Search Results
According to research from GroupM UK and Nielsen, organic search results overwhelmingly outperform paid ads.
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7 Reasons Why High-Quality SEO Is Crucial For Your Business
Local SEO acts as the process of optimizing the website of your business so that it appears in location-specific search results in Google, Bing, Yahoo!, and other search engines. Local search lets your business’ website rank for a keyword in a certain geographical area that you would find difficult to do if you were trying to compete against national brands like Samsung or Barnes and Noble.
We will reveal 7 reasons why you need to optimize your website for local SEO immediately.
1) More Visibility For Your Business
The average consumer looks for services and products that are close to their home. When you have a great local SEO plan that puts you on the Yellow Pages, Google Maps, and other online directories, you’ll likely receive an uptick in the amount of customers you’ll have coming to your business. Research proves this: According to Search Engine Watch, organic online searches win over paid ads 94 percent of the time. So if you invest in a good local SEO marketing plan, you can pass over staid PPC (pay-per-click) strategies and go straight to ideas that will get more customers interested in what you’re offering.
2) More Traffic For Your Website
By getting high Google rankings for relevant keywords in local search queries, you’ll get more traffic to the website of your business. More traffic to your website should result in an increased number of potential sales and prospects for your products and services. When you take the time to invest in an excellent local search marketing plan, you could improve the bottom line of your business.
3) Better Relationships With Your Customers
When you and a trusted SEO consultant create your local search marketing plan together, you’ll soon patch together an excellent online reputation. A great online (and offline) reputation looks great in the eyes of potential customers. When creating a local SEO plan with your consultant, one option the two of you can discuss is getting the word out to your target markets by alerting them to money-saving offers and deals for new customers. With increased amounts of traffic and customers coming to your website, more people will likely become willing to buy what you’re selling. By giving customers promotions and support services, you can develop a mutually beneficial relationship with your customers.
4) Google Thinks You Should Go Local
Due to the changing search engine behaviors of consumers, Google has had to rethink how it presents users with results for local searches. Due to your local location and phone number, your business will have a large advantage over national brands when it comes to searchers looking for products and services in your area. Take advantage of this by contacting an SEO consultant to craft your local search marketing plan today.
5) Get Mobile
Marketing has now turned mobile. According to Google, over 60 percent of searchers who did local search queries on their computer actually visit a store that is located up to 5 miles from their location. Over 70 percent who did local searches on their phone will visit a store that is located up to 5 miles from their home or current location. These statistics alone should tell you all you need to know about the importance of local SEO marketing.
6) Better Map Optimization
Google, Bing, Yahoo!, and a whole host of online directories have listings of maps that gives business owners the opportunity to advertise their businesses. Furthermore, they show potential customers the location of your business (if your business has a physical location). In addition, these map listings can also provide potential customers other types of pertinent information such as your hours and days of operation, the phone number of the business, etc.
These map listings replace the physical version of the Yellow Pages and newspapers, which have seen decreasing levels of readership for well over a decade. By investing in local search marketing, you’re taking your business’ marketing plan into the 21st century.
7) Better For Your Marketing Budget
Undertaking a local SEO marketing plan will cost less than trying to find customers nationwide through PPC and other methods. It makes a lot more sense to target consumers who will more likely patronize your products and services.
Local search marketing works for business owners who use current strategies to get consumers and potential sales through their doors. Hire an SEO consultant to see what they can do to get more potential customers interested in what you’re selling.
Stop Losing Customers To Your Competition