Dev Chatterjee Digital Marketing is an international inbound marketing and search engine optimization (SEO) agency specialized in helping businesses acquire new clients and increase sales by dominating their organic search traffic on Google.
How We Work
Natural Search VS Paid Search Results
According to research from GroupM UK and Nielsen, organic search results overwhelmingly outperform paid ads.
How We Help Businesses
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SEO vs PPC (Pay Per Click) | Organic Search VS Paid Search
Which Is Better?
Hello. My name is Dev Chatterjee and I am an independent search engine optimization (SEO) consultant and a certified Google Partner. Through my SEO agency, Dev Chatterjee Digital Marketing, I partner with interesting brands, companies, agencies and businesses to own the development and execution of their local, mobile and/or international SEO strategies.
How Did You Get Here?
As an online consumer, you probably found and arrived at our homepage by searching for Dev Chatterjee, Dev Chatterjee Digital Marketing, Dev Chatterjee SEO Expert and/or any such combinations.
By optimizing our own website, we are able to attract people like you by ranking highly on Google for the keywords above (our brand name plus service offering). Through our own digital marketing efforts, our goal has been to attract those who are searching for SEO services online (for example, New York SEO or Los Angeles SEO Company). If you are a business owner seeking the same results or a creative / digital agency seeking the same outcome for the clients you serve, we can help you.
Most Business Websites Are Not Optimized For Their Audience
The one thing that we have noticed consistently over the years is that most websites are not optimized for Google (or any of the search engines). Especially relevant, even those websites that are run by some of the biggest creative and digital agencies selling SEO are not always optimized. So how can they effectively do SEO for their clients when they are not optimized themselves?
According to JupiterResearch, 87% of internet users will find a business website via a search engine. Hence, it is imperative that you are ranking on the first page of Google for your niche/industry keywords to drive this traffic to your website. This applies whether you are a small business owner or a Fortune 500 Company.
SEO & PPC | The Two Main Web Traffic Strategies
There are two main strategies that are commonly employed to drive traffic to websites. First of all, there is paid search traffic or Pay Per Click (PPC) ads. In PPC, you pay a certain amount of money to place an ad on the first page of top search engines.
The second is Search Engine Optimization (SEO). With SEO, you are optimizing your website such that you rank highly in the search engines naturally. In considering all the data, a solid SEO foundation is far more powerful and effective over PPC. This is not to say that paid advertising is not effective. Probably for some cases it can be extremely effective. However, the data clearly points to the fact that good SEO outperforms paid traffic.
Users of search engines click on organic search results a whopping 94% of the time over paid ads. Organic search results have more authority in people’s minds. This is because most people looking things up online are searching for information and not looking to be sold. Therefore, users are 8.5 times more likely to click on organic results over paid ads.
Becoming an authority in the search engines through SEO takes time, work, technical skill, creating quality content and earning links from other authoritative websites. Most noteworthy, SEO is a long-term investment. However, once it comes to fruition, the results from SEO equals to free traffic from Google and the other search engines. At that point, you can purely focus on converting that free traffic to paid customers.
In comparison, PPC campaigns require a sizable budget. Consequently, it can get very expensive very fast. In paid advertising, the website owner is paying for each click, and not each sale. Hence, the potential to lose money by not having the clicks convert to sales is a large drawback to paid search.
There are drawbacks in SEO as well. Such as getting the wrong people to do your SEO who cannot deliver. However, as a business leader, you must educate yourself on how best to hire a reputable SEO company. Ask for references. Demand proof of current / past rankings. Mostly, do not get into long-term contracts. As an SEO agency, we always work month-to-month with our clients pending monthly performance and updates.
Dev Chatterjee Digital Marketing | Your Inbound Partner In Growth
Investing in SEO with a long-term vision of securing results that can stand the test of time is investing in thick value creation. In comparison, thin value creation is brittle, often illusory and ultimately unsustainable.
At Dev Chatterjee Digital Marketing, we value long-term value creation for our clients through high quality SEO. We are knowledgeable on web design, graphic standards, web development, content creation and all aspects of digital marketing. However, our core offering and value proposition to our clients is as an SEO agency.
As a premier SEO company, we excel at local, mobile and international SEO. If you are interested in partnering with us, click the button below and fill out the Discovery Form. We will get back to you within 48-72 hours with a video analysis and a custom plan to grow your business online through search engine optimization.
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